Mainstream news media, both offline and online, has been facing an existential economic and financial crisis. On top of this, there is an increasing realisation that one of the major causes of this crisis has been the way in which media companies define and practise journalism. 

For most of journalism’s history, there has been an evangelical focus by the ‘profession or craft’ on delivering ‘objectivity’– or what David Weinberger and Richard Sambrook reject as ‘a view from nowhere’.

Audiences are increasingly rejecting this view too, noting that all news stories are coloured by the socialisation and location of the journalists reporting and interpreting the news. 

A casualty of this long-running tension between news providers and audiences has been trust in the media – in fact, the issue of the credibility of the news and its makers is the most critical factor that defines whether or not a media organisation and its journalism will succeed or fail. 

The new and more transparent 21st century, with its new models of journalism and new types of journalists, requires a new type of journalism that emphasises transparency over objectivity: transparency of ownership, of positionality of journalists, of sources of news. 

Highway Africa’s Webinar Three turns to how credible the news content of our media is and asks what role audience trust plays in the economic and financial fortunes and misfortunes of media houses and their journalism.

Webinar speakers


 Anthea Garman (Host)

Anthea Garman (Host)

Head of Journalism and Media Studies, Rhodes University

Professor Anthea Garman is Acting Head of the School of Journalism and Media Studies. She chairs the Highway Africa steering committee and leads the NRF-funded project Licence to Talk which investigates the mediated South African public sphere. She teaches journalism writing, multimedia storytelling and academic writing.

Bakari S. Machumu

Bakari S. Machumu


Bakari Machumu is the Exceutive Editor of Mwananchi Communications Limited (MCL), Tanzania’s leading print media group which publishes several newspapers and digital outlets in both English and Kiswahili, the lingua franca of Eastern Africa. A subsidiary of Nation Media Group, the largest media company in East Africa headquartered in neighbouring Kenya, MCL publishes Mwananchi, Mwanaspoti, The Citizen newspapers and several digital outlets, including MwananchiDigital YouTube Channel.
Bakari has been Managing Editor of The Citizen and held several senior editorial positions in his media group and spearheaded digital transformation of MCL. With more than 21 years of journalism experience, Bakari is a board member of the Inter Region Economic Network in Kenya; board member of Tanzania Editors’ Forum; and a board member of the Governing Council of the Media Council of Tanzania. He holds a BA from Sokoine University of Agriculture and an MBA from the Eastern and Southern African Management Institute

Francis Mdlongwa (Host)

Francis Mdlongwa (Host)

Director Sol Plaatje Media Leadership Institute, Rhodes University

Francis heads Rhodes University’s Sol Plaatje Institute (SPI) for Media Leadership. He joined the SPI – Africa’s only university-level institute which educates and trains graduates and editors in media leadership and management – in 2004.

Mdlongwa distinguished himself as an international desk editor, bureau chief and senior roving international correspondent of Reuters, the world’s leading news and information agency, which employed him in several world capitals, including London, Nairobi and Harare, in the 1980s and 1990s.

He broke the story of the 1991 overthrow of Soviet President Mikhail Gorbachev and covered Africa’s civil wars and peace in diverse countries stretching from Sudan and Ethiopia in the North to Angola and Lesotho in the South. He reported on landmark elections in the 1990s which ushered in multi-party democracy in countries such as South Africa, Malawi and Kenya.

Mdlongwa has headed several African media. He has been Group Editor-in-Chief of Associated Newspapers, publishers of Zimbabwe’s Daily News, which was banned by the government in 2003; he was Editor-in-Chief of the Financial Gazette, an authoritative financial newspaper based in Harare, for nearly a decade; and he was head of news and current affairs at Channel Africa, the external news service of the South African Broadcasting Corporation (SABC).

He is a media consultant who has run journalism and media management training programmes in the former Eastern Bloc nations of Serbia and Montenegro, and in African countries such as Botswana, Egypt, Ethiopia, Kenya, Tanzania, South Africa and Zimbabwe, working on behalf of the International Research & Exchanges Board based in Washington DC, and the Reuters Foundation.

For four years since 2004, he taught journalism courses such as news and features writing; news analysis and editorial and opinion pieces; and economics, business and financial reporting in Addis Ababa University’s Graduate School of Journalism. Between 2009 and 2010, he led a team of international academics which designed and established the first media management postgraduate course in the Middle East. Based at Cairo University – Egypt’s oldest university – the course was taught by several international academics, including Mdlongwa. He holds an MBA in Global Management from Durham University in the United Kingdom.

Anya Schiffrin

Anya Schiffrin


Dr. Anya Schiffrin is the director of the technology and media specialization at Columbia University’s School of International and Public Affairs and a senior lecturer who teaches on global media, innovation and human rights. She writes on journalism and development, investigative reporting in the global south and has published extensively over the last decade on the media in Africa and the extractive sector. Her PHD research was on solutions to the problem of online disinformation. With George Lugalambi, she is co-editor of African Muckraking: 75 years of Investigative journalism from Africa (Jakana 2017)

Nathan Geffen

Nathan Geffen


Nathan Geffen is the founder and editor of GroundUp, a news agency based in Cape Town that focuses on human rights related stories. He was alternatively the Treasurer, National Manager and Policy Director of the Treatment Action Campaign (TAC) from 2000 to 2013. He was the editor of TAC’s magazine, Equal Treatment, until 2008. He is the author of Debunking Delusions: The inside story of the Treatment Action Campaign, and the author of numerous academic and media articles. Geffen has a PhD in computer science from the University of Cape Town. His doctorate examined algorithms for modelling sexually transmitted infectious diseases.

Webinar recording


Webinar report


Rebuilding trust and credibility in the media

Highway Africa (HA), the continent’s biggest media conference run by the School of Journalism and Media Studies at Rhodes University, held its third webinar, entitled “Building Trust Practicing Credibility: A Journalism Challenge,” on 14 October.

This webinar looked at the credibility of the media’s news content and the role audience trust plays in the economic and financial fortunes and misfortunes of media houses. It formed part of the “Our Futures, Our New Normals” webinar series that seek practical solutions to challenges that face African media and journalism in the era of Covid-19 and how to explore and exploit emerging opportunities.

Speaking at this event, Anya Schiffrin, from the International & Public Affairs School, Columbia University, noted that that there has been a renewed interest in trust and credibility within the media post-2016 after Donald Trump came into power in the United States.

Schiffrin also pointed out that the latest 2020 Reuters Digital News Report indicates that media trust is currently rising. “What we have seen since Covid-19 is a vast increase in consumption of news, and people are turning back to reliable sources for information about the virus,” Schiffrin said.

Two editors on the frontline of dealing with trust and credibility within the media, Bakari Machumu, Executive Director of Mwananchi Communications based in Tanzania, and Nathan Geffen, Editor for GroundUp, South Africa, joined Schiffrin as panelists in this webinar.

Machumu noted that their media company is guided by editorial policies, a working governing body, and editorial committee that oversee the newsroom and trust and credibility issues.

Machumu further noted that over the years, they had made their editorial policies public to let the public aware and judge the media company on their performance

Geffen stated that they have stringent editing, fact-checking, and peer review processes in their news agency to minimize the trust-breaking errors.

Geffen further said: “We have to try and put aside our preconceived ideas and notions and try and be as fair as possible to all parties no matter what we might personally think of them.”

In his closing remarks, Bakari emphasized the need to collaborate as an industry and different players in the sector, those in the newsroom, the regulators, and other stakeholders. He called for more research to help understand the challenges the media in Africa are facing.

The webinar was hosted by Professor Anthea Garman, the Acting Head of the School of Journalism and Media Studies, and Francis Mdlongwa, the Director of Rhodes University’s Sol Plaatje Institute (SPI) for Media Leadership and the Acting Director of Highway Africa.

Highway Africa has usually run annual conferences focused on developments of the continent’s journalism and media and are attended by hundreds of African journalists.

There will be no conference in 2020 because of Covid-19, but a virtual Highway Africa summit conference is planned for June 2021.